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Logitech products now at a lower cost

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DQC Bureau
New Update

Logitech Electronic India, a subsidiary of Logitech, announced price repositioning across its product lines for customers to benefit from the dollar-rupee exchange rate. Another major reason is increased focus on enhancing the sales of the range of cordless devices. Alongside, Logitech distributors have agreed to maintain price parity between outside and inside octroi transactions in Maharashtra and Punjab. This initiative has been taken to improve channel confidence. 

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Talking from the channel's point of view, Moninder Jain, Country Manager - Logitech Electronic India said, "The channel response to Logitech over the last few months has been very good because of the quality powered by Swiss technology." With this price repositioning and octroi absorption, Logitech and its distributors (Ingram/ Rashi/ Neoteric) are further helping the channel promote these products and earn from them. He also commented, "This move will help partners sell more and make quality affordable to more consumers, combined with our recent announcement of increased warranty."

The cost of cordless optical mice has come down by Rs 300 and is now available for Rs 990 with additional taxes to be paid. It also comes with a three-year warranty. Cordless optical mouse in black color is available at Rs 1,090 plus taxes. These are available through the local branch of Ingram Micro.

Wheel mice (ball-based) have broken the Rs 200 barrier and are available at Rs 190 with additional taxes. The office wheel mouse is available at Rs 250 plus taxes. These are also available through the local branch of Ingram Micro as well as Rashi Peripherals.

The standard white keyboard is now available for a little above Rs 235, along with a three-year warranty. Like mice, other keyboards too have come down with their rates. 

CI NEWS BUREAU 



MUMBAI

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