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LogMeIn Rebrands as GoTo with a New Partner Programme Network

LogMeIn Rebrands as GoTo with a New Partner Programme Network to address the issues of long distance communication in a hybrid work

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DQC Bureau
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LogMeIn has announced that it has rebranded itself as GoTo to reflect its deep dedication to making IT easy, anywhere. According to the company, GoTo’s announcement goes far beyond a new name and logo, as the company is launching a simplified product portfolio with a single application and two flagship products: the all-new IT management & support product, GoTo Resolve and a new experience for the unified-communications-as-a-service (UCaaS) product. These products are united by a single application, administrative system and converging user experience. The company has also launched a new partner programme to further enable its growing ecosystem of partners.

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The evolution comes from listening to its nearly 800K customers, over one billion people joining meetings, classes, or webinars and half a billion connections on the company's remote access and support tools. Their lives and their businesses have been forever changed by the pandemic and GoTo claims its commitment to empowering these small and midsize business (SMB) customers to drive simplicity and ease with its flexible-work tools, while focusing on affordability. With a new partner programme and upcoming global expansion, this launch builds on the company’s strong growth, 99.9% uptime, and experience with zero trust security.

“This announcement follows a yearlong internal company transformation with significant investment in innovation, unification and global go-to-market efforts. While many providers in the space only solve for one point solution, GoTo is bringing together IT management & support and communications in one application in a completely new and unique way,” said Mike Kohlsdorf, GoTo President and CEO. “GoTo and the new portfolio better represent the company and our commitment to SMBs. We understand their particular challenges and have the focus and resources needed to address these pain points to better serve their dynamic working environments.”

“GoTo fills a much-needed gap in empowering our employees who are increasingly operating in a remote work environment.  Especially since the start of the pandemic, it’s been imperative that our organization stays connected with our users - the next generation of students who would expect any product to be intuitive and user-friendly. And that's exactly what GoTo is!” said Mithun Ashok, Founder and CEO of SkillRary. “The product's performance has been superlative and backed with 24x7 support which optimizes the experience. I am so excited about GoTo’s comprehensive portfolio of IT tools, including GoToWebinar as they not only provide a robust solution but also are well suited to support our business growth into the future.”

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