New Delhi
July 9, 2008
Luminous Power Technologies has entered into a strategic partnership with
Redington India. Redington is all set to promote Luminous Line Interactive UPS
through its widespread channel network, which includes business partners, system
integrators and SME partners across the country.
According to Sunil Bhalla, Director, Luminous Power Technologies, “The
tie-up with Redington will further strengthen Luminous' presence in this
arena. The association with Redington is like coming together of two like-minded
companies with the objective of leveraging each other's strengths and we
foresee a huge opportunity for the Luminous brand UPS. Through this tie-up, we
hope to garner a greater trade and customer mind-share.”
Anand Chakravarthy, Head-Strategic Business Unit, Redington (India), said,
“We are proud to have Luminous Power Technologies in our product portfolio.”
He further added, “Luminous has a strong base in India. This, in combination
with our committed channel partners will soon see Luminous holding a strong
position in the market,” he added.
Luminous and Redington shall work closely towards enhancing Luminous's
reach to the partner community, partner training, other above and below-the-line
activities to create top of the mind recall among partners and customers.