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Luxury Guru Montblanc to design for BMW

BMW, the luxurious car maker, has partnered with Montblanc to use its cutting-edge approach to design and performance

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DQC Bureau
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BMW, the luxurious car maker, has partnered with Montblanc to use its cutting-edge approach to design and performance to the creation of a new accessory: the Montblanc for BMW Activity Key Set.

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Considered as the next generation in wearable technology, this sleek accessory gives the driver access to seamless functionalities such as opening the door handles of the car at a distance and starting or stopping the engine without ever having to find the right button to press.

With its pure lines and polished surfaces, the ultra-thin black rectangular key is nearly half the size of a standard car key and has the versatility to be worn three different ways. The base module can be attached to a leather strap crafted in the Maison’s Pelletteria in Florence, to be comfortably worn around the wrist. Additionally, the activity key can be added to a clip so it can be clipped onto clothing or luggage or alternatively be placed on a key ring.

“Working in partnership with BMW, Montblanc continues to explore new frontiers in wearable technology, finding creative ways to bring together its flair for cutting-edge design and passion for technological innovation,” says Jérôme Lambert, CEO Montblanc. “Seamless, smart and functional, the Activity Key is designed for on-the-go modern explorers, individuals who seek technology that complements their lifestyle in a meaningful way, while never compromising on style.”

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This limited edition is the third collaboration between two luxury pioneers for ground-breaking technological innovation and elegant design, following the creation of a collection of customized leather goods and writing instruments for the launch BMW 7 Series in 2015 and a Montblanc Centennial Fountain Pen released to commemorate the automobile manufacturer’s 100 th anniversary in 2016.

For the launch of the new BMW 5 series the new Activity Key, measuring 5cm by 2cm, is the smallest ID transmitter in the BMW portfolio and delivers a seamless experience to its user through the complete absence of buttons.

The product of the shared pursuit of performance, quality and uncompromising elegance, the Activity Key introduces a new layer of functionality and sophistication to BMW’s signature driving experience, and will be available in Summer 2017 at BMW dealers. Montblanc for BMW Activity Key Set: 430,00 EURO

bmw montblanc wearable-technology
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