Market confused over authentic Simmtronics distributor

Supercom Memories, which claims to be the only national distributor for Simmtronics, has been accused of using the fake identity of a company, which closed down sometime back, by another company Silicon Impex that claims Simmtronics is now its trademark. On the other hand, Supercom has denied the charges as "baseless".

"Ten years back both Supercom and Silicon were the distis for the Simmtronics range of memories and imported the products from the US. But a few years back Simmtronics closed down its shutters and it was then that we took the trademark and copyright of the company," pointed out Silicon Impex manager (marketing) Ashish Singhal. "After that we started importing the products from Taiwan and China and also informed our customers about the product and didn't keep anyone in the dark. We are a totally transparent company," he added.

He also accused Supercom of claiming that the products are from the US while in reality they are being brought from Taiwan and China markets. "In one case they used the picture of one of our product in their marketing campaign but sold some other cheap product," charged

Singhal.

When contacted, Supercom Memories director Indrajit Sabharwal retorted, "These allegations are totally baseless. Silicon is basically a duplicator. Earlier, it used to duplicate Epson products but after the company filed a case on them they stopped it. As it is, Simmtronics memories comes with chipsets, which if these people start to manufacture will cost them around Rs 10

crore."

He further claimed to have got the `R' trademark registry while the Silicon just has the TM. "There also was a case regarding this issue which we won and were granted this two years ago," he remarked. He also categorically stated that Supercom's products come from the US only and that the company still exists, while Silicon claims that the company was shelved long time back.

Meanwhile, Supercom is becoming a private company and will be renamed Simmtronics Semiconductors Pvt Ltd, revealed

Sabharwal.

But one interesting thing to note is that apart from Supercom none of the listed distributors--Bluecom Danmark A/S, Epoch Sales in CA, GBM Distributors in Dubai and Colorado Digitek in Mexico--on the Simmtronics site (www.simmtronics.com) is dealing with this company. Another thing to be pointed out is that for Libya and Riyadh the addresses given were that of GBM Distributors of Dubai. While on its site it was nowhere mentioned that it had an office in these two cities.



While the mud slinging goes on, the market is in a fix as to who is the original Simmtronics distributor.

Karma Negi



New Delhi