Maxell signs up Rashi for tapes

Maxell, a manufacturer of computer tapes and batteries, has tied up with Rashi Peripherals for national distribution of its tapes. The vendor is hoping that this alliance will help it boost its presence for this product line.

Akio Uematsu, MD, Maxell Asia said, “We manufacture computer tapes not only under the Maxell brand, but also for our OEM partners. In this domain we have a high marketshare world wide, but in India our base is not so strong. We found there are good opportunities to promote our sales here, for which we need good partners to push our products. This is where we expect Rashi to help us.”

At present Maxell is popularizing its three product lines-watch batteries, computer tapes and professional videotapes for the Indian market. Uematsu said, “We are tapping professionals in these three fields. We know that big giants are previously made a landmark achievement in Indian market, but our focused area is on corporate, B2B market. We are approaching TV production hub for our professional videotapes.”

According to Maxell officials a potential market vacuum is available in India and the company will explore the market by tying up with some of the major players in the domain.

Maxell is expanding its channel base in India for its three product categories viz information storage, battery and material-device. It is also developing functional materials and components of cellular phones. Currently the company has an office in Chennai and Mumbai each and will soon open branches in Delhi and Kolkata as well.