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MGE signs up APW for racks and accessories

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DQC Bureau
New Update

In a bid to strengthen its foothold in India, MGE Office Protection Systems

has recently tied up with APW for racks and accessories. With this tie-up, the

company will be selling APW racks along with their UPS systems.

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The company forayed into the Indian market six months ago, and appointed

Mumbai-based Lipi Data Systems as its distributor. It is now planning to sign

around 2,000 channel partners to push its products, which include single-phase

UPS and surge suppression products.

Talking about this tie-up Rahul Sikka, Area Sales Director-ME, Central Asia

and SAARC, MGE Office Protection Systems said, “In addition to selling our

products, we also wanted that the end-users be given the best of the services,

and since LIPI has more than 100 branch offices and 60,000 satisfied

installations across India, we appointed them as our national distributor.”

He further elaborated that awareness about power products was not very high

in India. “India as a market is a huge challenge and thus, we will have to work

to educate the customers more about the features and offerings we have in

store,” opined Sikka.

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MGE Office Protection Systems is a French company and has recently been

acquired by Eaton Corp. With this acquisition, Eaton has become the world's

second largest manufacturer and supplier of single-phase UPS systems. The

company already has a plant in the country, which is located at Baddi, Himachal

Pradesh.

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