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Microsoft to build on Windows range further

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DQC News Bureau
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Microsoft is all set to begin its new journey with windows. The recent range of Nokia X which comprises of four models and sport Google's Android OS might see a change soon.

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In a letter to employees, Microsoft Devices Group EVP, Stephen Elop said the firm will particularly focus on making the market for Windows Phone.

"In addition to the portfolio already planned, we plan to deliver additional lower-cost Lumia devices by shifting select future Nokia X designs and products to Windows Phone devices. We expect to make this shift immediately while continuing to sell and support existing Nokia X products," Elop said.

"With our focus, we plan to consolidate the former Smart Devices and Mobile Phones business units into one phone business unit that is responsible for all of our phone efforts. Under the plan, the phone business unit will be led by Jo Harlow with key members from both the Smart Devices and Mobile Phones teams in the management team," Elop said.

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The Nokia X range was announced during the Mobile World Congress in Barcelona. The range came to India with IPL. There was much excitement for Lumia had already made its shelf space and Nokia with Android was trying to gain the ground again. But it could not and was acquired by Microsoft in April for $7.2mn. Its strategy hence is to build on existing Lumia range, bring breakthrough products in the higher price range and tablets to complement its OEM partners.

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