Bangalore
January 24th, 2008
Microsoft Hardware has launched a first-of-its-kind revolutionary campaign
'Microsoft Lao, Haath Bachao' in Bangalore, and in 11 other cities to create
awareness about the importance of using ergonomically designed products.
As part of the campaign, Microsoft Hardware is staging plays in key
commercial places across 12 cities to educate people about the importance of
using ergonomically designed products.
The company will also run a special exchange offer for customers, wherein
they can exchange their existing mice and keyboards to purchase the
ergonomically designed products from Microsoft Hardware.
"Through our campaign 'Microsoft Lao, Haath Bachao', we aim to
communicate the importance of taking care of oneself especially one's
hands," said Mohit Anand, Country Manager, Microsoft Entertainment and
Devices Division. "During this campaign we are also providing special
exchange schemes for our customers to buy ergonomically designed products in
exchange for their old mice and keyboards." he added.
"There has always been a demand for Microsoft Hardware's product.
Through this campaign, more people will be educated about the importance of
using ergonomically designed products," said Sanath Babu, MD, Sri Durga
Computech, Bangalore. "The special exchange offer introduced by Microsoft
Hardware in line with the campaign will attract more customers and will help in
sales as well," he added.