Microsoft pushes SMBs to convert to licensed software

Microsoft (MS) in its bid to convert unlicensed software into the licensed
version is engaged in a campaign targeted at corporates and SMBs. It first
enquires about the number of systems that these companies have. Once it has
the ratio of PCs  to office licenses, MS issues a letter asking these
companies to convert their unlicensed software into the licensed version.  "It's an ongoing process for the company as they want to convert their big
clients towards the licensing model. But recently it has started focusing on
companies having just one or two systems as it doesn't want to lose money on
any counts," reveals a reseller. 

Market sources claim that the software major has procured large amount of
databases, from government sources, on SMB organizations that are using MS
software. These companies are then targeted with MS licensed software to  generate
additional revenue.  

MS insists that it is not rushing with the conversion to licensed software
conversion, but is educating customers on its benefits. Even resellers have
been asked to convert to licensed version soon or face its wrath. 

ZIA ASKARI 

NEW DELHI