Microsoft pushes SMBs to convert to licensed software



Microsoft in its bid to convert unlicensed software into the licensed version is engaged in a campaign targeted at corporates and SMBs. It first enquires about the number of systems that these companies have. Once it has the ratio of PCs to office licenses, MS issues a letter asking these companies to convert their unlicensed software into the licensed version. “It’s an ongoing process for the company as they want to convert their big clients towards the licensing model. But recently it has started focusing on companies having just one or two systems as it doesn’t want to lose money on any counts,” reveals a reseller. 

Market sources claim that the software major has procured large amount of databases, from government sources, on SMB organizations that are using MS software. These companies are then targeted with MS licensed software to generate additional revenue. 

MS insists that it is not rushing with the conversion to licensed software conversion, but is educating customers on its benefits. Even resellers have been asked to convert to licensed version soon or face its wrath. (CyberMedia News)

ZIA ASKARI 

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Microsoft pushes SMBs to convert to licensed software



Microsoft (MS) in its bid to convert unlicensed software into the licensed 
version is engaged in a campaign targeted at corporates and SMBs. It first 
enquires about the number of systems that these companies have. Once it has 
the ratio of PCs  to office licenses, MS issues a letter asking these 
companies to convert their unlicensed software into the licensed version.  “It’s an ongoing process for the company as they want to convert their big 
clients towards the licensing model. But recently it has started focusing on 
companies having just one or two systems as it doesn’t want to lose money on 
any counts,” reveals a reseller. 

Market sources claim that the software major has procured large amount of 
databases, from government sources, on SMB organizations that are using MS 
software. These companies are then targeted with MS licensed software to  generate
additional revenue.  

MS insists that it is not rushing with the conversion to licensed software 
conversion, but is educating customers on its benefits. Even resellers have 
been asked to convert to licensed version soon or face its wrath. 

ZIA ASKARI 
NEW DELHI

Leave a Reply

Your email address will not be published. Required fields are marked *