Microsoft unveils schemes for channels and end-users

NEW DELHI

NOVEMBER 9, 2006

Microsoft Entertainment & Devices Division announced two new promotions
'Superstar Dhamaal' and 'Fly with Hardware' around its range of hardware input
devices (Mice, keyboards and webcams). Both the promotions are valid till 15
December, 2006 and 31 December, 2006 respectively.

The first promotion 'Superstar Dhamaal' is aimed at delivering a superior PC
experience for end consumers who can now upgrade their current or old keyboard,
mouse and web cameras with the all new Microsoft Wireless Desktop 700, LifeCam
VX1000 and Wired Desktop 500. Under the scheme, consumers can choose from
various peripherals, which are available at attractive exchange prices. Their
will also be a fortnightly contest where the contest winners will get an
opportunity to meet Cricketing Icon Yuvraj Singh and Bollywood Superstar Akshay
Kumar.

The second promotion 'Fly with Hardware' is targeted at Microsoft's channel
partner community and offers guaranteed rewards on a minimum purchase. For
example, on purchase of goods worth Rs 50,000 to Rs 79,999 the dealer walks away
with 1g gold coin. The grand prize includes a 6-day trip to Singapore on a
minimum purchase of Rs 7,50,000 and above.

Elaborating on the new promotional schemes, Mohit Anand, Country Manager,
Microsoft Entertainment & Devices Division said, “At Microsoft Hardware, our
focus is to provide unique consumer experience as well as create unmatchable
sales experience for our channel partners. Such promotional activities result in
easy availability of our product that encourage our channel partners and
ultimately creates good buying experience.”