Microsoft's talk with associations evokes mixed response

In a bid to further enhance its drive to bring down piracy in the market Microsoft has been seeking the cooperation of channel associations across the country. The global giant has accorded with Jalandhar Computers Dealers Association (JCDA), Indore-based MP Telecom and Computer Traders Association (MPTCTA), Bhuba­neshwar-based Information Technology Association of Orissa (ITAO) and Udaipur-based Udaipur Chamber of Commerce and Industry.

While the company has been promising associations active support for the channel community, the association members are not exactly ecstatic about the venture. “Company executives promised us training programs and sales support but as of now, we have not got any help. The level of satisfaction at our end has not touched the optimum scale as we expected more from the company,” clarified Rajiv Khanna, President, JCDA.

Rajiv Khanna, President, JCDA

When contacted the members of Udaipur Chamber of Commerce and Industry denied having any knowledge about such dialogues and clarified that no meeting had taken place with the company. “I do not have any knowledge as far as talks with Microsoft is concerned. We are nowhere related to IT and are not involved in checking piracy business,” stated Manish Galundia, Secretary General, Udaipur Chamber of Commerce and Industry.

On the other hand, members of MPTCTA were happy with the support and backing that they got from Microsoft. Explained Manoj Ajmera, President, MPTCTA, “We are optimistic Microsoft efforts in curbing piracy. We are in touch with the company’s representatives and inform them about the support that our members need.”

Similar sentiments were expressed by members of ITAO. “Microsoft has given us support and services for its anti-piracy awareness campaign. The company is doing a good job in driving the campaign and it has also promised to conduct seminars and awakening programs,” elaborated Rajesh Dora, President, ITAO.

Explaining the company point of view Douglas Hauger, COO, Microsoft Corporation (India) said, “The channel associations can help customers differentiate between pirated and original software. Efforts at their end can bring significant impact on the entire ecosystem.”

Microsoft also confirmed that since the drive has taken place, there has been reduction in piracy business by almost two percent in the Indian market and that the company is confident that the percentage will only increase in the coming days.