MITDA organizes IT Fest 2006

DQC Bureau
New Update




Malabar IT Dealers Association (MITDA) is currently organizing an IT festival

in the region, which is claimed to be well received among the consumers. Called

MITDA-Intel IT Fest 2006, the program is organized to coincide with the festival

season in Kerala and spread over a period of three months, from August.

"The IT Fest would come to a close only on November 1, 2006, with a major

bumper draw on that day. Customers who have purchased IT products during this

season (August - October) from our resellers will be eligible for this lucky

draw, where prizes ranging from laptop to computer; MFD to home theatre speaker

and many more are to be won," said Vinodkumar, President, MITDA.

Vinodkumar and his team of newly-elected office bearers were instrumental in

launching this IT Fest 2006 in Kozhikode, the first-of-its-kind event in Kerala.

"When we got elected for the new term in June 2006, we decided to do

something innovative and exclusive to benefit our resellers. IT event (expo) is

a very common phenomena in the industry today and only who have money to take

stalls (to put products), get benefited out of these shows. So, we decided to go

in for an IT festival like this, where all resellers can participate in this

program," he explained. Now, IT Fest is open for all 120 resellers (who are

registered members of MITDA) in Kozhikode and they are allowed to design their

own promotional schemes in business. "They will continue to sell from their

own shops. And, we allot them some IT Fest coupons (for lucky draw) to give out

to their customers. But, it is only a seasonal offer," pointed out


MITDA has roped in few IT majors like Intel, Sahara Computers, WeP

Peripherals, D-Link, Acer, Canon and Frontech, to sponsor this program and give

away special prizes. "Intel is a major sponsorer and customers who buy

Intel-based machines will get an additional lucky draw coupon, as a special

offer," he informed.


MITDA is betting big on this program. Normally, during the festival season,

people spend on buying new things for their homes. "Kerala is known for its

home segment. And, the festival season has just begun with Onam. We have

Deepavali, Ramzan and many more to come, which are celebrated with much fanfare

in Kozhikode," said Vinodkumar.

MITDA was formed in 2003, just a couple of months before AKITDA (All Kerala

IT Dealers Association - a state-level channel body) was founded. However, MITDA

continued to co-exist without merging with AKITDA. "Though, AKITDA is a

state-level association, we are more popular in our region. In fact, almost all

Kozhikode resellers are with us," he stressed. However, MITDA was limited

only to Kozhikode, though it was founded with the objective of serving the

entire Malabar region, which include Canannore, Kasargode, Wayanad and Malapuram.

Since its formation in 2003, MITDA is regular with its annual elections. And,

this year, the new team comprised of M Vinodkumar (Geoverik Infotech (P) Ltd),

President; MP Radhakrishnan (Scales Technologies), Vice President; MK Sujit Babu

(Landmark Systems), General Secretary; Girish V Gopal (GVG Computers), Joint

Secretary and Rajesh Kunhappa (Par Energy Systems Pvt Ltd), Treasurer. It also

has 10 executive members on the board.


"MITDA is quite strong and an active association taking up various

activities for channels and public cause. We have donated computers to help the

poor in IT education, organized blood donation programs, medical camps for

resellers and pleasure trips (tours) for channels. This year, we are planning to

take our members to Mysore for a jolly trip," elaborated Vinodkumar. Yoga,

personality development program, health club and many more on the anvil from


Based on the success of IT Fest 2006, MITDA plans to make it an annual

feature covering more regions next year. "So far, the response is good and

we have campaigned well for IT Fest 2006. In fact, seeing its success more and

more resellers from nearby regions are asking us to enroll them in this program.

But, this year, we want to do only with Kozhikode," he added.

More than 100 consolation prizes are to be won in IT Fest 2006 and MITDA

hopes to double the PC sales in its region during this festive season.