Arun Rao has been appointed as the Director (Marketing) on the Magenta Group Board. The transformation of Marketing is a central part of Magenta’s new strategy for achieving the growth targets the company has set itself by 2020.
Arun brings with him over 24 Years of leadership experience and deep knowledge of the Marketing/Operations industry. Arun in his previous role has worked with multinationals such as BASF Ltd. and First Source Solutions Ltd. In his new role, He will lead Magenta’s marketing program, developing and executing a diversified strategy for the Indian Market.
Commenting on the appointment, Maxson Lewis – Director, Magenta Power said, “Arun has a strong track record of growing and transforming organizations, he is highly skilled and respected leader in the Solar Market. He will play a very instrumental role in taking magenta to the next level, and we are looking forward to working closely with him over the coming years”
Arun Rao – Marketing Head, Magenta Group added, “I am thrilled to be a part of the Magenta Group. In the next couple of years, we expect a 10-fold growth in the rooftop solar segment in India with growing awareness among people. Additionally, the most exciting sector coming up in India is the Electric Vehicle segment. Magenta’s focus in becoming the solar infra backbone for this sector is visionary. Together we achieve newer heights.”