MSI adds eSys as its national distributor

MicroStar International (MSI) has appointed New Delhi-based
eSys Information Technologies as its fourth national distributor to increase its
geographical reach. "The main objective behind this tie-up is to grow the
business volume and to achieve our objective of deeper penetration in
non-metros," said Frank Sherap, Country Manager, MSI (India).

FRANK SHERAP: Looking at volume business and deeper penetration in non-metros

This distribution tie-up is in addition to national
distributors arrangement with Mumbai-based Maxtone Electronics, Mumbai-based
Priya Group, and Kolkata-based Tirupati Enterprises. According to the company
the partnership with eSys will enable MSI to reach out to a new set of business
partners. eSys has 29 branches all over the country with a strong presence in
the North.

"eSys will start off with distribution of Intel
platform-based MSI motherboards and gradually add up the entire range of MSI
products, including VGA cards, laptops, CE products and servers," added
Frank.

About six months back, MSI also had CyberStar as its national
distributor based-out of Bangalore to cater to the southern market. However,
this deal fizzled out for reasons best known to the company. With no
distributors originating from the southern region, the company banks on Priya
and Maxtone to cater to the southern region.

NELSON JOHNY