MSI plans low-cost products to penetrate market

Taiwan-based MSI is geared up for some tough fight in the motherboard and

notebook markets. The company will introduce a range of low-cost entry-level

products without compromising on the quality and reliability of the products.

"We were late-comers in this market, but are trying to differentiate

ourselves with our products. We have understood this market and are planning to

introduce products designed specifically for Indian customers," said Ted

Hung, Manager, Sales & Marketing, MSI - Taiwan. "However, stability and

reliability of the products will remain the main focus even on these

products," he added.

They have a good but undisclosed share in the OEM business too. "There

is no reason why we will not achieve this share in a couple of years here in

India," said Ted.

"We have studied the needs of the Indian user. Like many other

countries, India is also a price-conscious market, but what we noticed is that

Indian customers make use of very limited features of any products giving us an

opportunity to come out with stripped-down version of motherboards, graphic

cards and notebooks.

NELSON JOHNY