Mumbai-based IT distributor Neoteric Informatique is attempting to don the hat of a systems integrator, thanks to its newly
formed Enterprise Group. This group will not only sell enterprise-level products, but would also help
clients in implementing these solutions. The implementation would follow two delivery models -- the normal integrator mode as well as the ASP one
-- though the target clientele would currently be restricted more towards the
SME and SMB.
Paras Shah, CEO of Neoteric says that the formation of the Enterprise Group does not signal Neoteric's shifting away from its
traditional business. "Our main focus is on our well-established distribution business, but this group
indicates our attempt to move up the value chain," he said. The Group is headed by Ritesh Shah in the West, and has facilities in Delhi
and Chennai, with plans to expand to Bangalore, Pune, Hyderabad, Ahmedabad and
Kolkata. Already Iomega, one of Neoteric's premier clients, has signed a contract with the Group to introduce its sub-Rs 1 lakh NAS products all over
India. Explained Sanjiv Gupta, the Singapore-based CEO of Iomega, "The need for NAS is currently growing, especially in the SME segment. We are
targeting to promote NAS in the areas where direct attached storage (DAS) deployments have become obsolete, like printing industries, academic
institutions, etc."
This new venture by Neoteric in the enterprise domain involves a series of training being imparted to its workforce by Iomega,
conducting education programs about lower-end NAS and its advantages over DAS, making available
spare parts for NAS, etc.
Iomega's entry-level NAS as a replacement for DAS would be available at Rs one lakh and the higher-end NAS products
with a capacity of 720 GB would be available for Rs three lakh.
The other products actively pushed by Neoteric's new Group include wireless networking products from
Compex, motherboards from Asus, network printers from Samsung and high-end scanners from
Umax.
RAHUL GUPTA
CYBER NEWS SERVICE