NETGEAR has announced the tie-up with Kaira, a regional distributor of IT peripherals, storage, networking, display products and services, as its exclusive retail distributor. This will help to serve and expand NETGEAR’s sales channels in India and provide a direct access to the resellers and retailers.
The tie-up aims in providing an elite experience of products from NETGEAR and pan India distribution. The company would be channelling through Bangalore and would be directly taking care of the after- sales queries and support of NETGEAR products.
As an exclusive distributor, Kaira will accumulate the full range of NETGEAR products, particularly its retail consumer product range. Kaira guarantees a regular availability of stocks across a broad range of consumer and corporate products.
Commenting on the appointment, Marthesh Nagendra, Country Manager – India & SAARC, NETGEAR said, “This partnership will enable us to strengthen our footprint in India. The partnership would help us in effectively and efficiently reaching to our customers. With Kaira’s efficiency in logistics and its focus on micro distribution, we would be able to connect people and businesses.”
Headquartered in Singapore, Kaira plans to rapidly expand the customer base in India and foster micro-distribution. Kaira has through organic growth established a regional distribution presence in Singapore, Malaysia, South Africa, Mauritius and Sri Lanka.
Its efficiency in logistics and value-added services for its channel and retail partners has given Kaira a unique position in the IT industry. Furthermore, its product diversity accurately addresses requirements of a wide range of end users from SME, Education and Government agencies to online and large format retailers.
Speaking on the occasion, Manoj Attal, Director, Kaira Technologies said, “We are delighted to expand our engagement with NETGEAR. It is our endeavour to take NETGEAR’s distribution to the smallest parts of India and make their products available at a wider spectrum to its resellers & retailers.”
“NETGEAR is a premium brand with high-performance products focused on user experience. We have a long association with NETGEAR and thus can support their growth plans with confidence,” commented Attal.