Never Say Die

Geetha KB's strength lies in her positive outlook and passion for learning
from every experience she has. Her never say die attitude has always helped her
survive any obstacle that came her way

Background: A graduate in commerce with specialization in computer science
from Sai College for Women, Bangalore University, Geetha began her career in
1993 with a courier company named Skaipak Couriers. But it was only in 1997 that
she took her first step into the IT world through Veritas. It was here that
Geetha realized her real potential, and while serving as the senior marketing
manager in Veritas she came in contact with the giants in this space.
Thereafter, she switched several

companies including Tech Pacific (now Ingram Micro) and Sogo Computers but in
2000 her entry into Microsoft gave her the much-needed profile she hadalways
desired.

Job Profile: At Microsoft, Geetha is responsible for designing schemes
and managing channel partners starting from distributors, aggregators and volume
partners to tier-3 resellers. “It is channel where lies the companies strength.
They are our biggest assets.

Therefore, I ensure that I not only device unique programs for the channel but
also interact with them and help them liquidate their stocks easily.” Geetha
ensures that she delves deeper into the problems that the channel face.

 

Challenges: “I always used to ponder, where I would land after college
but gradually I learnt the tricks of the trade,” Geetha noted. The moment she
stepped out of college, Geetha found herself interacting with clients such as
small shop owners. Initially it used to make her feel awkward and uneasy. But
with time and luck favoring her she quickly found her way into the industry.



Strengths: 'Never Say Die' is the success mantra for Geetha. She believes
that her strength lies in her positive attitude and passion for learning from
every experience she has. “There is no alternative to hard work and thus no
shortcuts. Besides no one should live on past laurels,” she added.

Hobbies: Geetha is passionate about singing. She has taken part in
various competitions, both at school and college level. She has a penchant for
classical music and folk songs. Her hobby is spending time with her pet
Labrador.

Future Plans: “At every stage of one's career there are certain set of
skills that one needs to keep acquiring,” Geetha reaffirmed. More than the
designation it is the profile that matters to her and she is always hunting for
even more challenging ones. But close to her heart is the desire to serve the
society.

Pooja Sharma

poojas@cybeermedia.co.in