To keep us warm this winter cheap devices are raining everywhere. From Lenovo’s latest A6000 4G priced at Rs.6999 to lava, Asus, Samsung and many more. Looks like everybody had sensed it already that its time to make most of the Indian market or say developing countries’ market.
At the launch Samsung Z1, another budgeted smartphone rolled out by Korean giant, “The smartphone market in India is rapidly evolving, with many consumers using their device as their screen of choice for content including videos, television programs and video games, as well as a range of apps,” said Hyun Chil Hong, president and CEO, Samsung India Electronics, “We have customized the Samsung Z1 to meet these unique, entertainment-focused needs of local Indian consumers for a personal and reliable mobile experience.”
Think tanks which are rolling out reports after reports on how to cash in on developing countries’ requirements of technology has led to many domestic players joining the pool along with already present global vendors.
India is on the row of becoming digital and hence we see even big players turning to budgeted devices with features umpteen. Where vendors like Xiaomi, Motorola, Asus etc. created buzz through exclusive online branding; Giants like Lenovo are responding to the change in tide.
Sudhin Mathur, director, Smartphones, Lenovo India said, “Lenovo as a leader in smart connected devices is committed to staying ahead of the curve.”
Since Digital India is the flavour now, all players look forward to higher margins with raise in market share. Likewise in sync with the global trend of smart devices, a rapid shift from feature phones to smartphones has been noticed among consumers as well. The trend will eventually end up leaving an impact on the country’s outlook towards technology and its use.