Adobe Introduces AI-Driven Features in Premiere Pro

Adobe has announced the general availability of new AI-driven features in Premiere Pro aimed at improving video editing workflows. The latest release includes Generative Extend and Media Intelligence, both designed to enhance content creation speed and precision.

Powered by Adobe's Firefly Video Model, Generative Extend enables editors to automatically generate and lengthen video and audio clips. It supports 4K and vertical formats, providing a solution for covering missing footage without additional reshoots. The feature is designed for commercial use and integrates directly into Premiere Pro’s editing environment.

Media Intelligence allows editors to search through terabytes of footage and quickly locate specific clips using AI. The tool accelerates the pre-editing process by reducing the time spent manually reviewing large video libraries.

The latest updates to Premiere Pro include:

• AI-Powered Caption Translation: Automates the creation of multilingual captions to support global distribution.
  

• Premiere Color Management: Automatically converts raw and log footage to HDR and SDR formats, reducing manual adjustments during import.
  

After Effects now offers upgraded 3D tools and improved performance for visual effects work.

Frame.io Platform Enhancements

Frame.io, Adobe’s cloud-based collaboration platform, now includes updates such as expanded storage, improved transcription features, and broader support for document file types.

The new features aim to streamline post-production workflows and support modern content creation at scale, driven by AI capabilities refined through customer feedback and product testing.

"We’re so excited to see how the Premiere Pro community uses Generative Extend in 4K and AI-powered Media Intelligence to create stories that capture our imaginations," said Ashley Still, SVP and GM of Digital Media at Adobe. "By harnessing the power of Firefly and our advanced AI capabilities, we're transforming the video editing experience and enabling our customers to focus on what matters most to them – telling vivid, compelling stories."

Adobe Expands AI Editing Capabilities in Premiere Pro and After Effects

Adobe has announced the latest updates to its video editing tools, introducing new features across Premiere Pro, After Effects, and Frame.io to support professional workflows at scale. These updates are aimed at improving efficiency, flexibility, and creative control through AI-driven automation and enhanced system performance.

Premiere Pro Adds 4K Support for Generative Extend

Adobe’s Generative Extend feature is now generally available in Premiere Pro with support for 4K and vertical video formats. The tool addresses common challenges in post-production by allowing editors to extend the length of video or audio clips without requiring additional footage.

Generative Extend is designed to cover gaps in footage, improve transitions, and provide greater control over shot timing. Editors can drag the clip edge to automatically generate photorealistic video or audio, enabling seamless timeline adjustments. Support for vertical formats allows creators to produce content optimized for social platforms without manual reframing.

The feature is powered by Adobe’s Firefly Video Model and includes built-in Content Credentials, which label AI-generated content to ensure transparency and traceability.

After Effects Enhancements for 3D and HDR Workflows

The new version of After Effects introduces a high-performance preview playback engine and advanced 3D motion design tools. It also includes support for HDR monitoring, enabling creators to work with high-dynamic-range content for more detailed and vibrant output.

Frame.io V4 now includes expanded cloud storage that scales with team requirements, enabling creative teams to store, manage, and share both in-progress and final assets without workflow interruptions. The update supports collaborative content management across distributed production teams.

Since its beta launch in October 2024, users have adopted Generative Extend to match B-roll with narration, stretch establishing shots, extend ambient audio for smoother transitions, and adjust scene timing without compromising the original composition. The tool is designed to assist editors in meeting tight deadlines and content demands without requiring rework or reshoots.

These new updates reflect Adobe’s continued focus on integrating AI to simplify complex editing tasks and streamline production workflows across its video and motion design ecosystem.

"Adobe’s new Firefly-powered video tools like Generative Extend have been transformative for our creative and post-production workflows,” said Justin Barnes, Executive Creative Director G Partner, Versus Creative Studio. “They seamlessly integrate into our existing pipeline, allowing us to rapidly experiment, iterate, and develop creative ideas faster than ever. The ability to automate time-consuming tasks has unlocked all new efficiencies and given back time to the creative process, allowing us to further push the limits of storytelling.”

“I’m really excited by the AI products that Adobe is developing for filmmakers – especially new features like Media Intelligence, which helps me get to the edit that much faster,” said Ernie Gilbert, filmmaker and editor of A24’s “Opus.” “As an editor, it’s my job to stay on top of new technologies that help give us more time to focus on the creative process with my collaborators down the pipeline. These tools will help remove some of the tedium of the process, allowing us to focus on what’s ultimately going to affect the audience most.”

Adobe Rolls Out AI Translation, Color Management, and Workflow Upgrades Across Premiere Pro, After Effects, and Frame.io

Adobe has expanded the capabilities of its video editing and collaboration tools with a series of upgrades now generally available in Premiere Pro, After Effects, and Frame.io. These updates focus on automating time-consuming tasks, improving playback and colour fidelity, and enhancing collaborative workflows for large-scale media production.

Premiere Pro Adds AI-Powered Translation and New Color System

Premiere Pro now includes AI-powered caption translation, which supports the translation of subtitles into 27 languages within seconds. This feature addresses the growing demand for multilingual content by eliminating manual translation processes, streamlining workflows, and reducing associated production costs.

Also available is a new colour management system that automatically converts log footage from most cameras into HDR and SDR formats. The system improves visual consistency, accelerates editing readiness, and supports higher-quality colour output with accurate skin tones and enhanced dynamic range.

After Effects Introduces Performance and 3D Tool Enhancements

After Effects now features a high-performance preview playback engine designed to speed up the review of entire compositions across a range of hardware setups. This upgrade reduces delays in playback and enhances real-time editing performance.

Additional After Effects improvements include:

• Expanded 3D tools with new features like animated environment lights to deliver more realistic 3D compositing.
  

• HDR monitoring supports for more accurate display and manipulation of high dynamic range visuals in motion design workflows.
  

The latest version of Frame.io V4 introduces expanded cloud storage options that scale with team size and project complexity. This centralization supports large-scale media collaboration by eliminating the need for multiple storage platforms and simplifying file management across creative teams.

New capabilities in Frame.io include:

• Text Document Review Tools for reviewing scripts, storyboards, proposals, and other pre-production materials within the platform.
  

• Transcription Generation (Beta) for quickly converting audio and video into searchable, editable text, with export options for various formats.
  

• Custom Watermarking for added protection of in-progress content through text overlays on documents, images, and videos.
  

• Access Groups (Beta) to streamline user permissions management for enterprise teams, with enhanced security options such as folder-level access restrictions.

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