NEXT 25 DISTIS: CREATIVE PERIPHERALS & DISTRIBUTION

A new entrant to

the premium DQ Channels Silver Club, Mumbai based Creative

Peripherals & Distribution registered a sparkling 51% increase in

its conslidated revenue in the last fiscal. In FY11, Creative

followed a conscious decision of keeping distribution revenues to

around 40%, corporate account to 22%, OEM business to 12% and

distribution in large format retail (LFR) business to 20%.



It also added
LFR customers like Croma and Landmark in its kitty. The move paid off

as the company witnessed muted growth in OEM business and looked at

offsetting this mainly with increased business from LFRs. Last

fiscal, Creative expanded its presence in Surat, Nagpur, Kolhapur and

Indore. Overall, it witnessed around 20% growth from these additions.

eScan and AOC also got added in its distribution protfolio. Today,

the distributor has a diverse product range consisting of monitors,

hardware, memories and printers and is associated with brands like

Besides, the other brands that it deals with are Airtel, Belkin, CA,

Cubit, Lava, Microsoft, Motorola, MTS, Reliance Netconnect,

Sennheiser, Tata Photon, and Transcend.