Nihilent launches ThirdDream for SMEs

Nihilent Technologies is launching a set of business-excellence software products named ThirdDream. The first set of products named Third Dream is an

umbrella brand that establishes linkage and relationship with businesses. The product combines four sets of tools: The planning tool is based on the

Balanced Scorecard framework developed by noted Harvard Business School professors Kaplan and Norton. The collaboration tool enables businessmen toform virtual communities with suppliers, customers and advisers and derive

benefits from the same. The sales campaign creation and campaign management tool facilitates on-line, real-time sales campaigns. The interactive,

wizard-based website creation tool is one of the simplest and fastest website creation tools available in the world, and enables creation of a

world-class website in just two hours.

The product is aimed at bringing shift in the manner in which small and medium sized businesses plan and execute their strategies.

To aid its plans, the company is putting in place a pan-India distribution network, with over 800 dealers and distributors. In the first phase, the

company is reaching out to select cities and towns of Maharashtra and Gujarat. The second phase would cover all of north India and in the third

phase, south and east regions would be covered.

LC Singh, President and CEO of the company, says, "Our offering will help businessmen realize their dreams of becoming big. The set of products, aptly

named ThirdDream, is the culmination of my belief that the advancement of technology must benefit every small and medium business." 

According to him, the benefits of consulting, which are available to large

corporates, are generally beyond the reach of small and medium businesses. "Our endeavour is to bridge this gap by making available the very best in

technology and global best practices at an affordable price to all who may dare to dream," says Singh.

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