Nvidia ready to unfold channel centric programs

NEW DELHI

JANUARY 3, 2007

Nvidia is all geared up to grab a strong position in the Indian market
with its strategically weaved plans and programs focused entirely on channel
partners and customers.

The company has planned to come up with lot of campaigns, promotions
and events in the first quarter of 2007 to gain opportunities in different parts
of the country. The upcoming programs of Nvidia include SLI Ready and
PartnerForce.

SLI Ready is a campaign to educate the end user about the benefits to
buy SLI motherboard that would enable the customers to link two (or more) video
cards together to produce a single output.

"With SLI, it is possible to double the amount of graphic complexity
that can be handled by a computer just by adding a second identical video card.
Even though it may cost marginally more, it makes financial sense to spend on
that. We are looking forward to do value deals with all our partners with the
campaign," said Bernhard Gleissner, VP, Sales, EMEA and India.

Another program for which Nvidia is highly optimistic is PartnerForce
that is focused entirely on partners. It is scheduled to be launched by the end
of January and will aim at reaching out to large number of customers by linking
a wider network of resellers. The company has planned to give optimum emphasis
to its partners in India by providing all kind of support with the best
marketing and technical support. The company aims at including all its partners
in the PartnerForce program to ensure that it is implemented without any hurdle.

Explaining the objective behind the project, Gleissner expressed,
"Individually retailers may not account for large numbers of units, but together
they sell to huge numbers of Nvidia customers. That's why we have recognized the
need to develop a strategy which meets the requirements of this section of the
channel."

Nvidia is optimistic with the performance of its partners in the coming
year as it witnessed 300 percent growth over the last year.

"We expect to see a huge growth in our sales figures with this product.
Further, we believe this trend will continue throughout 2007 as more and more
people join the Vista bandwagon," said Gleissner.

Throwing light on the main reason behind making concentrated efforts on
the Indian market, Gleissner stated," Indian market has huge potential. There is
a young generation that is fast growing up. They have grown up with computers
and understand that a PC is no longer just for word processing. We have seen
that adoption of new technology among this generation is extremely quick. Their
appetite is insatiable and they want the best even if that means a higher cost."

Nvidia claims to have achieved the marketshare of over 90 percent in
2006, taking a leap ahead in the mobile space as well.