Oracle launches Customer Data Hub

NEW DELHI

Oracle has introduced the Oracle Customer Data Hub (CDH), a new product that will give companies that operate disparate business applications a complete enterprise view of customer information.

Historically, companies wanting to understand their customer base have undertaken complex custom integration projects. This new product is a packaged solution that will help companies obtain a real-time source of customer truth, whether the company uses the entire Oracle E-Business Suite, components of the Oracle E-Business Suite or none at all.

The CDH consolidates customer data from different sources into a single customer repository, into which transactional applications are integrated. This enables customer data and related transactions to be immediately accessible and actionable throughout all business systems. In addition, consolidating customer data into a central repository enables companies to cleanse and enrich the customer data, creating a complete, consolidated picture of the customer base.

The CDH is comprised of three components: Data Model, Customers Online and Data Librarian. Additionally, it works with the Oracle Application Server 10g to provide out of the box connectivity between the CDH and external systems. Because the it is built on an open information architecture, it can also be implemented with third-party data integration
vendors.