Park Group to distribute Sony PS2

Haryana:Adding another product to its already vast portfolio of IT products, Park Group is all set to capitalize on its well established presence in the Delhi and Haryana markets. The disti recently added Sony PS2 to its basket of offerings and will distribute it through its 400 plus dealers in Delhi and around 250 in Haryana.

“Our target is going to be niche. But we feel that we should easily be able to sell about 150-200 units a month,” stated Ajaya Kumar, MD, Park Network. He added that in the past they had been getting a lot of inquiries from the IT channel about the product, so they passed on the feedback to Sony.

Speaking about the market and how their plans for PS2, Kumar stated, “We have a huge portfolio of products. We are covering all channels with our products, and there is no major dealer who we do not know and would like to partner with. So we will be using this strong channel base to ensure the successful sales of PS2 as well.” On the marketing activities that are planned for this product Kumar shared that they have started with sending out SMSes and e-mails to all their dealers to inform them about the addition to their portfolio.

While more plans are on the anvil Kumar preferred to let them materialize before sharing details on them. Apart from PS2, Park also has the exclusive dealership of Sony's VAIO and projectors.