Partners give thumbs up to GIGABYTE India’s channel-friendly policies

GIGABYTE proves it knows how to be a business leader in India and around the world

GIGABYTE Technology (India) Pvt. Ltd. has emerged as the channel partner favourite among IT hardware vendors within India. According to GIGABYTE India’s long-standing partners, the company has struck the right chord with them in all channel-related matters, be it incentives, loyalty programs, enhanced profitability, improved post-sales support or timely provision of marketing support.

“GIGABYTE’s supreme commitment to its partners is ably backed by its innovatively featured motherboards, wide range of product, world-class after-sales services, and constant marketing support,” said Lilesh Khakhra of Kolkata-based Crown Trading Co., one of GIGABYTE’s oldest partners in India.

This view is shared across the industry, with Sumit Jain of Delhi-based PL Computer & Communication Pvt. Ltd., praising the company for its overall innovative business strategies, marketing and quality of customer “GIGABYTE motherboards have the most innovative technologies in the market, thereby, setting industry trends,” said Jain. “This fact is aptly complemented by the company’s on-time marketing and after-sales support.”

Product Variety Combined with Innovative Technologies

The one thing that all partners of GIGABYTE would readily vouch for is the fact that the company offers the widest variety of motherboards in the market that caters to different categories of end-users. These motherboards are backed by the most innovative technologies and features in the industry. Elaborating on GIGABYTE product quality and durability, Vikas Gupta of Jaipur-based Reliable Peripherals, said, “I have been selling GIGABYTE motherboards for more than five years, and I can say that their replacement rate is only 0.1 percent.

With regards to technology or after-sales, GIGABYTE stands tall among. Over the years, one of the most consistent channel practices followed by GIGABYTE is knowledge sharing and technology update among partners.  In line with this, the company holds meetings with channel partners, especially at B, C and D class cities throughout the country, with the objective of educating resellers about GIGABYTE’s wide range of products and lucrative incentives.

The meetings, through simplified knowledge-sharing programs, ensure that partners are adequately positioned to expertly guide and support their customers, with regard to GIGABYTE motherboards and their technologies.

The Ideal Product Positioning / Pricing Strategy

GIGABYTE has always strived to give the best benefits and opportunities possible to its partners. This is done by ensuring the most ideal product positioning and pricing in the market that partners can capitalise on.

In other words, GIGABYTE works towards providing partners with the best product feature / price combination, which makes it easier for them to not only meet but also, exceed the demands of their In the longer run, this strategy goes a long way in ensuring that partners retain their customers who in turn also spreads market goodwill for them.

Quick, Efficient Services with Consistency

GIGABYTE has been consistently enhancing its post-sales service setup across the country, with GIGABYTE

RMA centres in each major city, including Mumbai, New Delhi, Chennai, Kochi, Kolkata and Ahmedabad. These centre sare equipped with the latest in repair machines and software solutions to facilitate sophisticated testing and troubleshooting; and are manned by skilled and experienced engineers.“The best thing about GIGABYTE’s after-sales service setup is that its service centres are located in or very near the IT hardware markets,” stated Sanjay Gulati of Lucknow- based Sagar Infosystem & Co. “This ensures support in time that is very crucial to keep the end-customer satisfied.”

Summing up its pro-channel initiatives and policies, Sunil Grewal, Director, GIGABYTE Technology (India) Pvt. Ltd., stated, “We thoroughly understand and acknowledge the fact that we have grown because of the trust reposed on us by our partners and of course, because of their unstinted commitment towards the GIGABYTE brand.”

Explaining why GIGABYTE is a channel market leader, Grewal said, “On our part, we strive to offer products with the most innovative technologies and features – which are second to none. We also ensure that these are available at the best performance / price ratio.” “We can grow only if our partners grow. In this context, we would like our partners to transform themselves from being box-pushers to solution providers – and we offer all the support possible from our side to make this achievable,” added Grewal.