PayUMoney is set to launch its first multi-media advertising campaign to raise awareness about its consumer offering. This will be a nationwide campaign that will run across months and target online buyers.
PayUMoney has appointed Leo Burnett to handle its creative duties. The agency will be looking at the whole creative process and will be the agency on record for the Gurgaon-based Company.The agency won the account following a multi-agency pitch that went on for around three months. The pitch process also included the evaluation of a few media buying agencies and Mindshare netted the media planning and buying mandate.
Varun Jha, marketing director at PayU India said, “Leo Burnett’s thought processes on contemporizing the brand thought, creative connect, out-of-the-box thinking and passion made them an obvious choice.We are confident that the team at Leo Burnett understands the unique nature of PayUMoney’s business model and will be able to execute a communication strategy that will enable us to grow in the exciting segment of online payments. We are excited to share our passion with Leo Burnett team to take PayUMoney to the next level.”
Samir Gangahar, executive director, Leo Burnett comments, “PayUMoney is transforming the way Indians make online payments. We are happy to associate with them at such an early stage in their journey and help them in making PayUMoney synonymous with a simple payment solution for every need.”
Sainath Saraban, national creative director, Leo Burnett said, “Working on PayUMoney is going to be exciting and challenging as well, because of the behavioural change it aims at bringing into the lives of the consumers. We will be looking at telling stories and creating conversations that our audiences will find both engaging and insightful.”
Ravi Rao, leader South Asia at Mindshare said, “Online Payment is on the cusp of a major revolution and we are proud and excited to partner with PayUMoney, the leader in this space. We see great opportunity to engage with this evolving consumer and bring about behavioral change.”