Philips ties up with Priya for sound cards

Philips India has tied up Priya for the distribution of its range of sound cards--the PSC604 Dynamic Edge 4.1 and PSC605 Sonic Edge 5.1. These products are targeted at the medium and high-end segment. The company also plans to bundle these sound cards along with its speakers. 

To increase its brand presence in the market, the vendor will have exclusive promotions and demonstrations for partners. Piyush Sheth, Sales and Marketing Head, Philips India, says, "We will focus on increasing our marketshare and numbers next year."

Priya was already a disty for Philips' monitor range in the eastern and northern region. "The channel network will remain the same for the distribution of the sound cards," adds
Piyush. 

NANCY SUDHEER

MUMBAI