Powercom to build up its power products portfolio 

Mumbai-based Asia Powercom has decided to beef up its current product range

of power products with the introduction of inverters. The company will roll out

two inverter models by the end of JAS quarter along with three UPS. It currently

has nine models of UPS under its belt, exclusively for the SOHO segment.

"Once we have the additional products, we will target the home and SME

segment as well," said Tejas Sheth, Director, Asia Powercom.

The company, which was earlier into distribution under the name Zeta

Technologies, has decided to stick to regional distribution (RD) for Powercom

products. It currently has 115 RDs nationally and is working to take the number

up to 150 by this year-end. "Working with RDs is relatively better than

with national distributors as we are directly in touch with our customers and

can get feedback from them faster," noted Tejas.

In a bid to motivate RDs to push its products, Powercom is invigorating

partners by taking them out for overseas trips. Recently, it flew down six of

its RDs from Maharashtra to Bangkok for a three-day vacation. It will also step

up its focus on more incentive schemes for its partners on a regional level.

Powercom is currently also adding manpower in its 10 branch offices. These

outlets also function as service centers, where customers can walk in for

post-support issues.

VINITA BHATIA