Pune, Mumbai and Kolkata associations on top

DQC Bureau
New Update

In association with style="font-style: italic;">The DQ

Week, CyberMedia Research (CMR), a premier consulting firm, has


up with the much awaited highlights and revelations of IT channel

association survey 2011. Suman Dutta, lead analyst, CMR “From the

survey amongst the top 10 associations, CMR has figured out the Surat

based South Gujarat Information Technology Association (SITA) has the

largest turnover of about Rs 10 crore from the trade fairs and expos.

It is then followed by the leading Pune's href=",-EDCA,-NWCTWA">Computers

and Media

Dealers Association (CMDA) which has a turnover of about Rs 4-5


from the trade fairs and exhibitions it conduct. The study was aimed

to do a profiling of the prominent IT channel associations in India

and rank them based on certain quantifiable parameters along with

their members' feedback/experience.” In each of the associations,

the president or secretary of the executive council was asked some

basic questions about the association body. To evaluate the lobbying

power of the body, the survey questionnaire sought to find out how

many times the body had made representations to the government and

the numbers of partners who were the part of delegation. Explaining

the methodology of the survey, Dutta said, “We followed a

pre-tested model for the evaluation of these associations, based on

inputs from the discussions with the executives of the

respective associations and non-executive members. The parameters on

which the associations were adjudged included membership growth,

electoral process, awareness programs, communications, frequency of

internal meetings, and organizing exhibitions and trade fairs in

their region.” The Computers and Media Dealers Association (CMDA),

Pune got the top position for the fi rst time. Mumbai based Traders

Association of IT (TAIT) and Kolkata based Computer Association of

Eastern India (COMPASS) got the 2nd and 3rd ranks, respectively.


Commenting on coming at

the top slot of the coveted DQW-CMR IT channel association study

2011, Yogesh Godbole, president, CMDA said that regular internal

meetings and business events facilitated their

association to top the chart. “We really appreciate the study which

has recognized our efforts. We conduct about 42-44 internal meetings,

excluding the meetings happening during IT expos. Entire committee is

oriented towards a single goal of enhancing the trade opportunities

in Pune involving every member in all the events. We cater to all our

members and their issues,” he added. Although TAIT has scored high

in almost all the parameters like members feedback, regular

communications, business directory, regular social activities and

conducting regular business events, it has dropped from its first

position, which the association was holding since the last 2 years.

It scored a bit low in the parameters like internal meetings, number

of business events and irregular website updates, as compared to the

last year's study. Summing it up, B Hari, president, COMPASS said,

“Definitely, ranking does not define our standard of work we

deliver to the channel community, but of course we are extremely glad

that we are consistently maintaining our position in this survey.

But, this time onwards, we need to change our gears to move onto a

different level.”