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Follow UsIn association with
Week, CyberMedia Research (CMR), a premier consulting firm, has
come
up with the much awaited highlights and revelations of IT channel
association survey 2011. Suman Dutta, lead analyst, CMR “From the
survey amongst the top 10 associations, CMR has figured out the Surat
based South Gujarat Information Technology Association (SITA) has the
largest turnover of about Rs 10 crore from the trade fairs and expos.
It is then followed by the leading Pune's
and Media
Dealers Association (CMDA) which has a turnover of about Rs 4-5
crore
from the trade fairs and exhibitions it conduct. The study was aimed
to do a profiling of the prominent IT channel associations in India
and rank them based on certain quantifiable parameters along with
their members' feedback/experience.” In each of the associations,
the president or secretary of the executive council was asked some
basic questions about the association body. To evaluate the lobbying
power of the body, the survey questionnaire sought to find out how
many times the body had made representations to the government and
the numbers of partners who were the part of delegation. Explaining
the methodology of the survey, Dutta said, “We followed a
pre-tested model for the evaluation of these associations, based on
inputs from the discussions with the executives of the
respective associations and non-executive members. The parameters on
which the associations were adjudged included membership growth,
electoral process, awareness programs, communications, frequency of
internal meetings, and organizing exhibitions and trade fairs in
their region.” The Computers and Media Dealers Association (CMDA),
Pune got the top position for the fi rst time. Mumbai based Traders
Association of IT (TAIT) and Kolkata based Computer Association of
Eastern India (COMPASS) got the 2nd and 3rd ranks, respectively.
Commenting on coming at
the top slot of the coveted DQW-CMR IT channel association study
2011, Yogesh Godbole, president, CMDA said that regular internal
meetings and business events facilitated their
association to top the chart. “We really appreciate the study which
has recognized our efforts. We conduct about 42-44 internal meetings,
excluding the meetings happening during IT expos. Entire committee is
oriented towards a single goal of enhancing the trade opportunities
in Pune involving every member in all the events. We cater to all our
members and their issues,” he added. Although TAIT has scored high
in almost all the parameters like members feedback, regular
communications, business directory, regular social activities and
conducting regular business events, it has dropped from its first
position, which the association was holding since the last 2 years.
It scored a bit low in the parameters like internal meetings, number
of business events and irregular website updates, as compared to the
last year's study. Summing it up, B Hari, president, COMPASS said,
“Definitely, ranking does not define our standard of work we
deliver to the channel community, but of course we are extremely glad
that we are consistently maintaining our position in this survey.
But, this time onwards, we need to change our gears to move onto a
different level.”