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Follow UsIt seems that
has left other brands
far behind in the notebook rat race thereby securing a unique place
in the hearts of the channel partners. The market trusts HP as the
most reliable product in the notebook segment. Lenovo managed to jump
to the #2 position. HP rules the roost amongst channel partners as
far as the overall product quality and commercial terms are
concerned. Its reliable, conforms to specifications, has a credible
price vs performance ratio and is extremely user friendly. Partners
like HP's credit policies, flexibility in its commercial terms and
even appreciate the back-end incentives and settlements it offers. HP
has done better than its competitors in offering online support
too-the effectiveness of its online portal and richness of online
resources it offers are particularly endorsed by the resellers.
IBM/Lenovo has been able to pull up its strings in marketing support
along with Acer and HCL. While Acer has been able to impresscustomers
when it comes to overall product quality, it lacks in providing
online support help. Customers seem to have problems in the backend
incentives, settlement and promptness with which the schemes and
incentive programs are conducted by the vendor. IBM/Lenovo need to
buck up in the space for credit policies in terms of flexibility in
commercial terms. Most resellers feel IBM/Lenovo is the best in terms
of marketing support, after sales support as well as relationship
management with partners. It is highly appreciated for its
advertising, flexibility in conducting localized promotions,
technical expertise in solving problems, proactive services approach
as well as consistency and effectiveness of communication with
channel partners.
As far as Dell is concerned, it has
secured the maximum points in proactive service approach unlike HP
which is at a lower spot in the same. Also the vendor's allocation
of funds for marketing have been cost-effectively met and has
resulted in changing the business, audit, regulatory compliance
requirements with limited impact on ongoing business operations. Out
of all, Acer has been least favorite among vendors for its poor
performance in marketing support for its customers and the least
proactive in market development programs. It needs to make a strong
presence in the market for customer satisfaction in terms of
advertisement.