Rashi honors Logitech dealers in the Alps

Rashi Peripherals honored and upgraded 27 genuine

Logitech dealers (GLD) to the 'Premium' level in

Engelberg, Switzerland on 1st October. These premium

GLDs were rewarded with a trip to the Alps for their

sterling performance in pushing Logitech cordless

products during the last five months.

Presenting premium GLD certificates, Suresh Pansari,

Director, RP Tech, congratulated the GLDs for their

brand loyalty to Logitech. He hoped that their

commitment to Logitech would grow further now that

they have been upgraded to the 'Premium' level.

Rashi has over 1,000 GLDs across the country. Of these

only 30 were qualified to reach the 'Premium' level

based on their performance starting from May to

September this year. Of these, 27 made the Swiss trip.

Congratulating the GLDs, Steven Ngoh, Director, South

Asia, Logitech, said that Switzerland was the country

of origin of his company and it was fitting that the

GLDs were certified as 'Premium' in the land where

Logitech was founded.

Presenting the Logitech product roadmap, Steven said

it was looking at living room consoles, 'on the go'

personal interface products, digital pen and paper,

mobile phone accessories, notebooks and PDAs.

"India grew by 41 percent for us in the APac region

during 2001-02," says Steven, "which is comparable to

the growth given by other countries including Taiwan

and Korea." However, India lagged far behind China,

where Logitech grew by 140 percent.

Presenting Logitech's India strategy, Steven said that

his company would continue to focus on cordless and

corded desktops. Logitech will also increasingly

promote notebook gadgets in the country.

Presenting Rashi's marketing strategy, Rajesh Goenka,

Divisional Head, said that the Logitech-Sony roadshows

in 32 cities in the last six months had brought about

greater awareness for Logitech products. The "Fortune

Maker Scheme" attracted 900 partners who sold the

entire range of products distributed by Rashi.

Speaking on behalf of the Premium GLDs Shefali Gala of

Mumbai-based Spectrum said, "We don't sell Logitech,

it sells by itself." But this did not mean that

dealers got attractive margins. She wanted Logitech to

provide healthy dealer margins.

Rashi also unveiled 'Rashi Interactive', a quarterly

magazine meant for its partners on the occasion. The

publication offers a catalogue of all the products

distributed by Rashi in the country.