Market slowdown notwithstanding, Rashi Peripherals impressed its partners by
taking them on a cruise of South-East Asia. It kept its word given to partners
at Jaipur last year, that it would take them out of the country this year as a
reward for their performance.
"There may be a slowdown in the market, but not at Rashi," says a
confident looking Suresh Pansari, head of Rashi, who sailed with partners on
board Super Star Virgo from Singapore to Malaysia and Thailand, "The
purpose of the cruise was to strengthen our bonds with partners."
Eighty-five
partners, eight principals, several branch heads and Rashi top management flew
into Singapore not only from major metros but also from cities including
Guwahati, Chandigarh, Pondicherry and Ahmedabad. "When many other
distributors are worried about the current slowdown, Rashi has gone ahead and
organized this fabulous event which shows that the company is serious about
strengthening its relationship with partners," says ON Reddy of Obel
Computers in Secunderabad.
The cruise was more of pleasure than business for partners since the official
Authorized Rashi Partner (ARP) meet lasted only for three hours on the second
day. The ARP meet gave an opportunity for the principals of Rashi including
Logitech, AsusTek, Labtec, CNet, Sony, Microtek, Prolink and Aiosys to present
their new products and technology roadmaps. "The gathering gave principals
an opportunity to spend quality time with their partners," says Shawn Shu
of AsusTek.
On the final day of the trip, partners were presented with Genuine Logitech
Dealer certificates at the jazzy Planet Hollywood.