Rashi launches 5th Channel Business Forum

DQC Bureau
New Update

Mumbai: Rashi Peripherals announced the commencement of Channel Business Forum-V (CBF) to be held across the country, starting with Shillong and Aizwal simultaneously from Dec 7 onwards.


CBF, now in its fifth year, is a Rashi initiative to help partners take informed decisions. Together, with the vendor partners like Altec Lansing, AMD, Asus, Netgear, Logitech and SanDisk, Rashi will share wealth of information, knowledge and practical experience.

Announcing the CBF-V open, Suresh Pansari, Director, Rashi Peripherals said, “This year has seen some improvements in the IT market and we have managed to grow at a decent pace. Our consistent endeavors to train and update our partners have played a key role in enhancing growth prospects. The focus of our team has always been on developing new markets, setting new trends in these markets and providing partners an opportunity to up sell good quality products. Through CBF-V, we will be reaching out to partners, in the D and E-class regions to help them formulate appropriate business strategies enabling faster and profitable growth.”

CBF-V will travel across 52 towns in the D and E category, where Rashi does not have branch offices, covering more than 26 states spanning 78 days. This is an attempt by Rashi to develop future IT markets of India, providing a unique and one of its kinds learning experience to all participants.

The event format is designed in a manner, so as to bring out a mirror view of what partners actually think about brands, products, technologies and business strategies adopted in the Indian IT market. Unlike the usual format of presentations and product displays, the entire session would be based on two way interaction, followed by a live poll on various issues to understand partner's perception of technology and products. For this, Rashi has specially imported polling gadgets from US.

The phase 1 of CBF—V will begin from Shillong and Aizwal and cover the entire north east and east regions. The rest of regions will be covered in January and February 2010, reaching most of the D and E-class towns across the country. Some of the towns that will be covered are those, where no one in IT has set its foot on like Tinsukhia, Dimapur, Mandi, Pathankhot, Satna, Bardhamman, Durg, Villuppuram and Kakinada among others.