Rashi Peripherals : Slow Yet Strong

After a scorching growth of 39 percent in FY'2007-08, Mumbai-based Rashi

Peripherals registered a sluggish hike of 6 percent last fiscal. But this was

more or less what the company had anticipated and provisioned for, and it

therefore did not come as a great surprise.

The company did not enter into a lot of vendor tie-ups in FY'2008-09, except

for Asus and ATI for the distribution of LCD monitors and graphic cards

respectively. In fact, for the first time in the history of Rashi, the company

discontinued distribution of a brand-Lenovo.

Apart from this, the company has also signed up with Microsoft in the current

fiscal, marking its foray into the software business as well. This year, it will

try to get into similar tie-ups for the software business, with which, it will

get a stronghold amongst solution providers (SPs) who cater to customers in the

enterprise segment.

Last fiscal, Asus was the largest contributing brand for Rashi followed by

HP.

62 percent of the company's revenues came from its components business, 30

percent from computing devices and eight percent from its networking brands. The

company is comfortable with this brand contribution matrix because the component

business allows it to offer various cross selling options to its channel

partners.

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SILVER CLUB RANK (2007-08): 8
PROFILE
CEO: Suresh Pansari Start-up year: 1989 Employees: 754 Collaborations: Microsoft, AMD, Altec Lansing, APC, Asus, Compex, HP, Leadtek, Lenovo, Logitech, HP Procurve, Prolink, Netgear, Sandisk, Senao, Sony, XFX, Thin 3, etc. Address: 102, Dhantak Plaza, Makwana Road, Marol, Andheri East, Mumbai - 400 059 Tel: 67090909, 40470900 Website: www.rptechindia.com
HIGHLIGHTS Started distribution of Asus LCD and ATI-based graphic cards Conducted Channel Business Forum-4, covering 45 towns and reaching 5,500 partners

For the fifth year, Rashi conducted the Channel Business Forum-4, an annual

channel outreach program in 45 cities last year. The event consisted of live

simulation of home, office and gaming zones with the latest products on display.

This event helped it to reach out to 5,000 of its partners in the country. Rashi

opened two new branch offices in the last fiscal and will openanother six to

eight this year.

The company's maximum business came from the South, which contributed 32

percent to its overall revenues, followed by North and West which chipped in 26

percent each. This fiscal it hopes to push its growth up by 20 percent and get

back on track to its earlier growth rate.