Rupyy launches ‘Digikhata’ an AI-driven tool for channel partners

Rupyy, a prominent FinTech initiative under the CarDekho Group, has unveiled 'Digikhata,' a digital ledger system. This innovative platform offers real-time insights and facilitates immediate payouts, enhancing the partner experience by minimizing hurdles and delivering a seamless self-service solution.

As part of Rupyy's rebranding effort, 'Digikhata' now distinguishes between partner-focused and consumer-oriented products. Given the swift evolution of the digital landscape, this rebranding initiative aims for clarity and alignment with specific target groups. The prefix "Digi" conveys themes of technological advancement, automation, and effortless interactions, empowering partners through user-friendly platforms like DigiPartner, DigiQode, and Digikhata.

DigiPartner equips partners with a robust tool to efficiently oversee and monitor financing applications. In contrast, DigiQode enhances the customer experience by simplifying the financing process. Customers can swiftly initiate financing by scanning a QR code at the point of sale, ensuring a seamless and hassle-free transaction. These innovative solutions by Rupyy empower both partners and customers, optimizing the financing journey and fostering a more efficient and convenient interaction in the digital realm.

On the launch of ‘Digikhata’, Mayank Kapoor, CTO of Rupyy, said, “We are thrilled to launch ‘Digikhata’ as a pivotal tech-driven solution for Rupyy. In collaboration with ‘DigiPartner’ and ‘DigiQode,’ Digikhata aims to elevate the overall partner experience. We have combined AI-driven predictive analytics, machine learning, and cloud to enable real-time instant B2B payments & settlements. As Rupyy continues to adapt and evolve through tech, our end customers and channel partners will continue to be at the forefront to reap the many benefits of our rapid progress”.

Rupyy is intensifying its commitment to tailored solutions by investing substantially in AI and machine learning technologies. To enhance consumer interactions, the company is delving into generative AI applications. Emphasizing user-centric and partner-centric design, Rupyy ensures that its technological solutions are not only advanced but also accessible and inclusive. By concentrating on these aspects, Rupyy aims to create personalized experiences, utilizing cutting-edge technologies while maintaining a focus on inclusivity and accessibility for both users and partners.

Rupyy stands at the forefront of India's lending fintech landscape, specializing in vehicle financing. By August 2023, the platform successfully disbursed nearly INR 12,000 crores ARR, spanning diverse categories such as new cars, used cars, two-wheelers, and electric vehicles. Rupyy's strategic vision extends beyond mere disbursement figures; the company aspires to capture a significant 20% share of the used car loan market. However, this ambition is complemented by an equal dedication to nurturing other vehicle categories. Rupyy's approach emphasizes holistic growth, ensuring comprehensive support for various segments within the automotive financing industry.