Sage India to strengthen its channel busines

New Delhi: Sage India, the leading provider of ERP, CRM and Payroll software products for SME businesses, announced plans to strengthen its channel business. With a range of products in its portfolio addressing Small businesses as well as SMEs, Sage is focused on strengthening its channel across India and would include tier-2 locations.

Sage has products like Payroll that addresses businesses across segments and cities given the overall width of customers that could adopt the same. Likewise they have products in ERP and CRM that address mid sized companies and therefore requires a different approach. Therefore channel business would entail the following approaches--Build up of Partner community for Payroll software where the focus will be on volumes and would encompass tier 1 and 2 locations. Major focus would be to give extensive product and implementation training to ensure market penetration happens well; Strengthen the capability of existing Partners in ERP and CRM as the main requirement is to develop domain expertise across verticals, offer quality consulting capability, and good implementation skills; Increasing focus on integrated ERP,CRM deals that entails special knowledge and skills for a Partner to accomplish an end to end solution

Speaking on the occasion, Thomas Abraham, MD, Sage India, said, “Channel partners are now seeing the advantages of taking on software selling and implementations given the possibility of earning higher revenues through recurring services. At Sage we believe in building a robust channel that has the necessary skills to ensure customers are satisfied with the investments they make. Likewise we are seeking alliances with those offering products that are aligned to us. An example here would be 'Time & Attendance' Device manufacturers as our Payroll product could be integrated and sold together to provide higher value to customers.”