Salesforce Launches CRM, Starter for MSMEs in India

Salesforce, the world's CRM frontrunner, has unveiled Salesforce Starter specifically tailored for Micro, Small, and Medium Enterprise (MSME) enterprises in India. This user-friendly CRM solution encompasses comprehensive sales, service, and email outreach tools within a unified suite. By leveraging Starter, businesses can kickstart their operations with the necessary resources to enhance customer experiences, optimize costs, and boost revenue generation.

Salesforce Starter seamlessly integrates usability, flexibility, and security, empowering businesses to accelerate their growth and enhance return on investment (ROI). With its comprehensive suite of tools and user-friendly setup guides. Starter streamlines the onboarding process, allowing companies to swiftly go live. It simplifies user acquisition through a revamped checkout flow and facilitates unified customer data access and action across various sales and service applications. Additionally, Starter incorporates built-in Einstein AI for Activity Capture, automatically updating email and calendar information to ensure up-to-date records.

Arun Parameswaran, MD – Sales & Distribution, Salesforce India, said, “SMBs are the backbone of any economy and faster adoption of digital technologies has helped them remain resilient in the face of adversity.  It’s clear that effective use of technology can be a differentiator for SMBs; helping build relationships and establish a foundation for growth. Businesses of all sizes are increasingly seeking ways to remove complexity from their employees’ ability to get work done; create space for higher-value work. We are excited about the impact that Salesforce Starter can create for small and medium-sized businesses in India; driving productivity, and efficiency, and cutting costs while deepening customer relationships and delivering business success. We look forward to supporting the SMB segment in India, driving growth and innovation in the region.”