Samsung dispels rumors of PC launch

"buildurpc.com" initiative on the Net. "This is an initiative

from our side to be a friend, philosopher and guide to millions of people who

would be buying a PC for the first time. Samsung components are used to ‘build’

this PC by the SIs–so it’s a buildurpc.com PC powered by Samsung," says

Moninder.

According to him, the web site called buildurpc.com, helps customers learn

about and configure PCs online. "However, the sale happens only through

assemblers/SIs, who put a buildurpc.com sticker on it," says Moninder.

Recently, Samsung re-launched its CD-ROMs with a new look and "buildurpc.com"

printed on the front.

Sources say that such an initiative from Samsung is a step towards launching

its own brand. Besides, Samsung has been claiming that it contributes 70 percent

of a PC value-wise.

Moninder says, "This is an initiative to establish the credibility of SI’s

and assemblers vis a vis the branded PC segment."

Meanwhile, a reseller quipped, "If Samsung enters the branded PC

segment, competition will certainly hot up for HCL, Wipro, Zentih, HP and IBM.

But, if Samsung is looking at white boxes, then it has less chances to

succeed."