Samsung holds SI meet at Kochi

DQC Bureau
New Update

New Delhi


In a bid to penetrate to the B- and C-class towns and increase its product

visibility, especially LCD monitors and printers, in non-metro cities, Samsung

Electronics has come up with a three-fold channel strategy. It will hold meets

for systems integrators (SIs), conduct regional concerts and strengthen its

presence by signing up more partners. The company is confident this will help to

further the 50 percent growth in the LCD monitor and printer segments recorded

in the first half of this year.

According to Ruchika Batra, GM-Corporate Communications, Samsung Electronics,

"These markets have a great potential for IT peripherals and printers and

we are in the process of enhancing our penetration in these towns by expanding

our Star Partner channel as well as SIs in these markets."

The series of SI meets was carried out in Madurai, Kanpur, Jabalpur,

Bhubaneswar, Ludhiana and Nagpur followed by Kochi which saw the participation

of around 250 partners.


According to Sanjay Sharma, VP-IT Business, Samsung Electronics, "The

Kochi meet will be followed by SI meets in Kolkata, Ahmedabad, Ranchi and Jammu.

The objective of this series of meets is to communicate to Samsung partners the

strengths and USPs of our new products as well as to discuss the channel

strategies in upcountry markets."

He further added," Most partners are already selling Samsung printers,

monitors and OMS products and the SI meets go a long way towards communicating

our focus on these markets. We want touch base with around 800 to 1,000 SIs

every month for the next three months. In addition to the SI contact program, we

have added 34 Star Partners in upcountry locations in the last one month."

Samsung also announced the launch of three new LCD monitor series - Myst,

Mendel and Mobius - in the 17" to 22" screen size segment. The company

announced a strategic new distribution tie ups for its printers -with Lipi Data

Systems for distribution of select high-end network printers and with Kores for

distribution of its consumables. More recently, it appointed eSys as the

national distributor for laser printers and multi function printers.


In order to expand the LCD business, the company has designed a strategy to

create consumer awareness and encourage consumers to upgrade their LCD monitors

on the basis of technology and feature enhancements of the new range.

The Company is targeting a 100 percent jump in LCD monitor sales (by volume)

and 50 percent jump in printer sales this year. "We expect our LCD monitor

sales to contribute around 45 percent by volume and 60 percent by value to our

total monitor business this year. We are also going in for strategic

distribution tie-ups to enhance reach for Printers. In addition to growing our

dedicated channel of printer stockists by around 25 percent this year, we are

planning to tap new retail opportunities like Croma and Reliance retail for the

printer business", said Ahn, VP- IT Business, Samsung India.

With the introduction of the new LCD series, Samsung has a range of 18 LCD

monitor models in the screen sizes between 17" to 46" , priced in the

range between Rs.8500/- to Rs.2,50,000/-.


Samsung India has also set up a Samsung Digital Zone in Chennai to showcase

the Company's technology range in the LCD PC monitors as well as laser printer

and laser multifunction printer category. It would also serve as a retail point,

where end-users can buy their choice of products after getting a feel of the

same. Similar digital zones are soon to be launched in Kolkata, Mumbai and