Satyam targets media corporations with its IDMF

Chennai

September 27th, 2007

Satyam has launched the "Integrated Digital Media Framework" (IDMF)
solution which is targeted at content producers to help them increase
monetizable opportunities "Through this IDMF the media industry would be
able to reutilize, distribute, create new content and increase the return. Go
and help the industry is the motto of this IDMF framework", said, Kevin
English, senior VP, Media and Entertainment, Satyam.

" To be more specific this would be the convergence point for the
sectors, media, telecom, networking. Where media would be creating the content,
telecom would be delivering the content and networking would be carrying the
contents. Convergence happens when these three things meets up. IDMF would be
acting as a convergence point here or to be more specific a content eco-system.
Real time migration of contents would be an exiting item in this
framework", said, Abhijit Dasgupta, VP, Media and Entertainment.

According to Ravi Sharma, Prime Consultant, IDFA, "IDFA would be an
exiting package for the media which has different segments like print,
television, web and radio. Once a text is entered into this framework for the
print media, that text would be automatically converted into the HTML format for
the web and the format in which the news is read on a television and radio. It
reduces the cost involved in the copy editing, formatting into other readily
usable formats. There is no need for a separate content editor for a T.V news
channel, when all the news from the print are being converted into the T.V
format through our IDMF, as it would act as an editor by itself."

He further added, "The major cost involved in the print media is
searching for the contents and information based on which stories are filed.
This framework would do that surfing as you are working on the story. At present
the trend in the media is content with context, for which this framework would
be really helpful in identifying the contexts involved in your content. The
search for the article in far future would be very handy. This framework would
enable us to convert the print media news, which was published some 40 years ago
into a readily available format for the Television news or radio news".

"The major target for this framework initially would be the traditional
media, which exists at present in the Asia-Pacific. For them the major
conversion would be Print to the web, which would just takes seconds for
transformation", English said. In India we found that our framework has a
wide range of market, without which we would not have launched this in the
subcontinent, Sharma noted.

"At present we have launched this framework for our media segment. As
for as the entertainment segment we are discussing various plans, which we would
be informing in its progress ", English, informed.