Security Interaction - Dipesh Kaura, GM (South Asia), Kaspersky

DQ Channels made a survey of the security business growth in India in 2021. Dipesh Kaura, GM (South Asia), Kaspersky told us about the security company's perspective of the organisation he works for.

What has been the business growth of Kaspersky in 2021?

Dipesh - Kaspersky South Asia growth in the B2B business increased twofold in the past year. As for the B2C perspective, we have registered 43% YoY growth with major contributions coming in from our online business given the Pandemic situation in India. Furthermore, we see immense acceleration in the consumer segment for the year ahead due to our formal alliance with Bharti Airtel, where Airtel customers will be able to purchase our B2C solutions on their Airtel Thanks app.

What % of this growth is because of the reseller partners?

Dipesh - Kaspersky is a 100% channel driven company and our entire business is through our channel network with strong reseller partners. Thus I attribute our success to the support and trust shown by the channel community towards us in the last couple of years.

To what causes do you attribute these figures?

Dipesh - We have received immense appreciation, acceptance and trust from the channel community from India as well as other South Asian countries. This has helped Kaspersky quadruple its reach in the market as well as to the customers. Further, Kaspersky has emerged as a true cyber solutions provider having a spread of offerings in endpoint, server security, cloud security, Industrial Cyber security. We have gained a great mindshare and customer acceptance for our services portfolio with advanced and predictive offerings on Cyber Threat Intelligence, Compromise assessment , Red and Blue Team exercise and Vulnerability and penetrative testing.

In addition, a handful of large enterprise and government deals contributed to a spike in  our target accomplishments and growth

On the consumer front, we are one of the most trusted brands for endpoint security on all the leading digital sales platforms across the country. We were among the early visionaries to accelerate our investments, focus as well as business strategies on accelerating our sales growth on the leading online selling platforms in India, which have resulted in a major surge for our consumer business.