Security Software- Symantec, the Most Secured

This year Symantec has climbed up the ladder to secure the #1 position in the security software category. In fact, the company has been endorsed by most channel partners for the overall quality of its security software products. Symantec's products offer value for money, as it scores high on price versus performance ratio. It is also ahead of its competitors in terms of diversity of product range, user-friendliness, and overall reliability. This has helped Symantec end up as one of the best performers in the overall DQCCMR Channel Satisfaction Survey.

Propelling the market with an effective advertising strategy, Symantec is not only flexible in conducting localized promotions but also makes sure that it provides useful point of sales material to the partners along with an efficient team to carry out marketing activities in the market. The channel partners also believe that there is richness of online resources it offers to them, besides an effective online partner portal. In fact, it is quite prompt in turnaround time.

Having secured the second spot in this segment, Microsoft has impressed the partners with its proactive service approach and maintaining flexibility and transparency in the commercial terms and policies. It has also been able to build an interactive site for resolving any of the queries of the channel partners in the country. As far as relationship management is concerned, it is well ahead of all its competitors. Microsoft judiciously works on its reward systems, have dedicated personnel for maintaining relationship, and is consistent in honoring commitments made by its personnel to the partners.