SES TECHNOLOGIES: Chanting The Value Mantra

SES Technologies's revenue slumped by 11% in the year 2003-04. The company
justifies the drop in revenue from Rs 298 crore to Rs 265 crore as a result of
conscious efforts that were put in place to increase its bottomline.

During the year, the company added Lexmark, NCR, LG, Intransa, Tandberg Data,
Microsoft, Allied Telesyn, HP, HCL, QNap and Numeric. It continued with Intel,
Molex, Kobian, Seagate, IBM, Acer, Enterasys, Maxtor, Promise and Adaptec.

An increased range of products helped SES reduce its dependence on the Intel
brand, as it was contributing almost 70% to their business in the previous year.
The business from Intel now stands at 58% of the total revenue.

SES spread its distribution network by opening branch offices in Ludhiana and
Thiruvanthapuram. The expansion is in line with company's philosophy of
establishing effective reach and penetration with a special emphasis on B- and
C-class cities in India.

SES provides a unique combination of distribution, service support and
manufacturing. Distribution saw SES creating two separate division like buidling
blocks business and value added business. The building block business comprises
components, peripheral products, multimedia products, casings, while the value
added division comprises networking and telecom products.

During the years, SES spent a lot of time to educating, training and
exploring opportunities with the channel partners by conducting programs like
Authorized Partner Networking Associate (APNA) partner meets for networking
products, APNA School and Face-2-Face.

The company will be adding new product lines that will complement and
leverage its current strengths. Towards this SES plan to be a bit more focused
on telecom, server and networking line of business.