Secunderabad-based Shweta Group of Companies, having six showrooms in the twin-city, is targeting a turnover of Rs 500 crore by this year. The company claims to have achieved a turnover of Rs 350 crore in the last fiscal, thanks to the booming laptop business and its retail focus.
“Going forward, we are planning to focus mainly on mobility solutions and Shweta will open a chain of showrooms for mobile handsets. Cell phones are creating a revolution in the country and we want to ride on the wave,” said Govind Gupta, Director, Shweta Group.
On the IT retail front, the company is planning to open two more shops shortly. “Presently, we have six showrooms in the city and the new stores are planned in Banjara Hills and Hi-tech city,” he informed.
The company made a record business with notebooks last year, selling on an average 300 machines per month. Acer, Lenova, LG and Sony are some of the leading brands, which contributed to its growth.
“We created a laptop corner at every showroom and made significant investment in roadshows, campaigns and other promotional activities, which created the necessary pull in business. Overall, our bet on branded products paid-off well,” Gupta pointed out. Shweta Group concentrates mainly on the end-user business, while the channel component is just 25 percent.
The company is also creating a new division (value business) within the organization, primarily to focus on solutions and services. It is setting up an office with 5,000 sq ft of floor space in CTC, exclusively to focus on networking business. “We will try to offer all brands and provide end-to-end solution in business,” he quipped.
Shweta currently has only one showroom for mobile handsets and sells only LG products there. “We sell more than 3,000 LG handsets per month. The twin-cities though have a potential of up to one-lakh units per month. So, we want to tap the opportunity by opening a chain of stores for mobile phones.” The next showroom is coming up near Paradise Circle and Shweta Group will market all brands here for GSM and CDMA instruments. By the end of this fiscal the company hopes to have six showrooms in the city.
Shweta Group comprises of Shweta Computer Bazaar, Shweta Computers and Peripherals, S Computers, Computer Bazaar, Computer Collection and Bhumika Computers.
Shweta Group targets Rs 500 crore by 2007
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