SmartPlay collaborates with Qualcomm

SmartPlay Technologies announced that
it would offer 3G feature-phone and smartphone solutions designed to
operate on Qualcomm Incorporated's chipsets using multiple
operating systems, including Brew Mobile Platform (Brew MP) and
Android.

SmartPlay would introduce customized 3G
solutions for the India market in late 2010, and would expand into
South-East Asia, Middle-East, Africa and other emerging markets by
2011. “SmartPlay's objective is to deliver cost-effective 3G
smartphone solutions with compelling user experiences particularly
optimized to meet the needs of India and other emerging markets,”
said Pradeep Vajram, CEO of SmartPlay Technologies.

Kanwalinder Singh, President, Qualcomm
India and South Asia and Sr VP of Qualcomm Inc. said, “Qualcomm is
pleased to join forces with SmartPlay, India's leading mobile
design house, to bring customized 3G smartphone solutions to India
and other markets.” He added that SmartPlay has strong technology
and domain expertise as a design house, and their customized
solutions would offer an innovative and differentiated 3G smartphone
experience to meet the needs of discerning India consumers.

SmartPlay will offer its design
customization services to leading Indian private brands seeking to
sell differentiated phones in the fast-growing India 3G market.