India’s largest online marketplace recently announced a massive expansion of its fashion portfolio. With an additional 120+ fashion brands added to the platform, the expansion is in sync with the brand’s focus on building its fashion vertical. Owing to the ever increasing demand of the users and their search patterns, Snapdeal will now offer the consumers a bouquet of top national and international brands such as United Colors of Benetton, Puma, Nautica, U.S Polo Association, Steve Madden to name a few.
Fashion contributes upto 40% of Snapdeal’s sales volumes and has grown by a 50% YoY with majority of the growth fuelled from tier 1 and tier 2 cities. Key beneficiaries of this growth include categories such as branded sports footwear that has grown in its contribution by 75% YoY, followed by women’s clothing growing by 60%.
Vishal Chadha, Senior Vice President, Business, Snapdeal stated, “ We realized that there is an ever growing demand for branded fashion among Indian consumers. And in line with our brand philosophy, Unbox Zindagi, we are always looking for ways to help our consumers fulfill these innate desires. The expansion of our fashion assortment is a major step in that direction. From national to international brands, Snapdeal aims to become the one stop shop for every fashion trend and style needs.”