Snapdeal launches visual algorithm-based micro site to improve shopping experience

Domestic e-commerce platform Snapdeal has launched visual-algorithm based micro site findmystyle.in with the aim of enriching shopping experience online. "The search methodology of findmystyle.in is very detailed and customized to a consumer's preference to help them discover a product of choice with ease while saving time and effort," the company said.

Developed at Snapdeal's Multimedia Research Lab in Bengaluru, findmystyle.in will act as a feedback system for the original website and will help the company understand more about consumer behavior before the new technology in findmystyle.in is integrated in the Snapdeal website.

Findmystyle.in is the brain-child of research scientists -- Gaurav Aggarwal, senior principal scientist, Nikhil Rasiwasia, principal scientist and Deepthi Singh, senior director at Snapdeal, Multimedia Research Lab. The lab was formed as a result of an acquisition of a technology start-up called Fashiate by Snapdeal in March 2015.