Social & Technology Tadka in IPL 10

The league was founded by the Board of Control for Cricket in India (BCCI) in 2007.The title sponsor of the IPL 10 in 2017 is Vivo Electronics

Mayank Shishodia
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The Indian Premier League (IPL) is a professional Twenty20 cricket league in India contested during April and May of every year by franchise teams representing Indian cities. The league was founded by the Board of Control for Cricket in India (BCCI) in 2007.The title sponsor of the IPL 10 in 2017 is Vivo , thus the league is officially known as the Vivo Indian Premier League. The current IPL title holders are Sunrisers Hyderabad.


The IPL is the most-attended cricket league in the world and ranks sixth among all sports leagues. In 2010, the IPL became the first sporting event in the world to be broadcast live on YouTube. The brand value of IPL was estimated to be US$4.5 billion in 2015 by American Appraisal, A Division of Duff & Phelps. According to BCCI, the 2015 IPL season contributed ₹11.5 billion (US$182 million) to the GDP of the Indian economy. Duff & Phelps added that the value of brand IPL has jumped to $4.16 billion after the 2016 edition, against $3.54 billion in 2015. The 19% jump is despite the fact that the US dollar to Indian rupee currency has depreciated by nearly 10%.

From the starting IPL is known for the use new technologies, Like Use of Drone Cameras, Introduction of Zing Stumps and many more.

This Year,


Gujarat Lions rolls out prediction game for fans

The tenth season of the phenomenon that has taken Indian cricket by storm, also known as the IPL, has started and fans have geared up for the almost 2 month-long juggernaut in style. Contributing to the preparations of Gujarat Lions fans is Rooter, the world’s first digital platform that connects, engages and helps sports audiences interact with each other on a real-time basis during sports events. This year, Rooter has partnered with the Rajkot-based team and has created a slew of features on its app which will enhance the experience of every Gujarat Lion fan using Rooter.


Gujarat Lions’ fans, while using the Rooter app, will enjoy customized homepages, chat forums and even profile pages showing off their love for the team. Rooter’s homepage has gone through a massive revamp prior to this year’s IPL; with a much-improved and exciting UI that features cricket right on the screen for fans to quickly connect to their favorite team during matches.


The app interface also has a ‘connect with’ tab that allows Gujarat Lions fans to interact with each other during the match in a one-of-a-kind team forum set-up that will add each individual fan’s cheer to the collective frenzy! So whether you feel elated at that six over long-on or angry at an unnecessary reverse sweep during tense moments, your Gujarat Lions fans team forum will be the first to know!


Hike is not far behind:

Hike Messenger Launches “Caught Behind”: Spicy and Exclusive ‘Off the Field’ Content on Cricket

Hike Messenger announced it has launched Caught Behind -- behind the scenes videos, photos, moments and more, that give users pure, unadulterated and exclusive ‘off the field’ cricket content that they will enjoy. Caught Behind features cricket stars, some of the best known video jockeys like Chris Gayle, DJ Bravo, Anusha Dandekar, and a lot more entertainment around cricket. Caught Behind on Hike Messenger is available across Android starting the evening of 5th April and on iOS starting 12th April, for the 2017 Indian Premier League.


Content on Caught Behind has flavours of humour, fun, passion, commitment, idiosyncrasies and jazz. Some upcoming entertainment around cricket on Caught Behind includes:

  • Rapid fire questions on players’ lives and their relationships
  • Players reading tweets on their performance and on their style and reacting to them
  • Challenges asking players to dance, impersonate dialogues, impersonate other players and celebrities
  • Role reversals between players and jockeys
  • Foreign players taking Hindi speaking classes with the ‘Lovely Taxi’ driver – a series of humorous exchanges

Celebrity Stories on Hike: Apart from Caught Behind, cricket celebrities like Chris Gayle, Bravo and KingsXI Punjab, and jockeys like Anusha Dandekar will be sharing their everyday moments over the cricketing season through video and photo updates on Stories on Hike. Celebrity Stories on Hike start on 15th of April.

 Taiwan Excellence ties up with the Mumbai Indians as official partners


Taiwan Excellence made their debut as sponsors for the IPL by tying up with the Mumbai Indians franchise as their official partner. The confluence means the coming together of the best, considering that both brands are names to reckon with. While the Mumbai Indians have a tremendous fan following owing to their power-packed performances in the previous IPL seasons, Taiwan Excellence too is known for its stellar technology brands that offer some of the most cutting-edge innovations. It is a symbol of the best quality products from Taiwan’s superlative IT industry that has a very strong presence across the world.


Taiwan Excellence has also introduced several unique promotional activities to bring in the element of fun as well as create awareness for the tie up. The Taiwan Excellence pavilion at the Sachin Tendulkar stand at Wankhede stadium is a splendid example of innovation. A special booth has also been designed to resemble a Facebook wall that will display technology from Taiwan as well as VR games to engage fans


Acer Ties up with RCB as Technology Partner for IPL


PC and tablet-maker Acer today announced its association with the Royal Challengers Bangalore (RCB) as its technology partner for the 10th season of Indian Premier League (IPL).

It is the second year in a row that Acer has partnered with RCB as their official technology partner, the company said in a statement here.

"Through this tie-up, we want to show our support to the spirit of the cricket and look forward to connect with youngsters," Acer India CMO and Business Head, Chandrahas Panigrahi said.


Stating that the association comes at the back of record growth, high-profile awards across categories and product leadership in many segments, Acer said 2017 promises to be an action packed year both on and off the pitch.

 Delhi Daredevils extend Association with Mother Dairy

 Indian Premier League franchise Delhi Daredevils on Monday extended their association with leading dairy products manufacturer Mother Diary for the upcoming 10th edition of the cash-rich T20 cricket league, starting on Wednesday.

As part of the association, the brand will be seen as the principal sponsor of the Daredevils' team jersey with the logo placed on the lead arm. Besides, the logo will be evident at several key spots on match days, confirmed a statement from the dairy firm.

"We are looking forward to cheering our fans with our performances, both on and off the field, with our exciting young squad."

Mother Dairy will soon launch a mass campaign at the company's select booths across the National Capital Region (NCR), giving an opportunity to the fans to express their passion and support for their team. In addition, the brand will also launch a series of social media engagements with consumers to pep up the association.

 Twitter celebrates IPL’s 30 greatest players with special emojis


The dedicated emojis will appear when using the player’s full name as a hashtag. In a first for the IPL, social media platform Twitter today unveiled special emojis for 30 of the league’s biggest stars.

“Fans can just Tweet using the designated player hashtag (i.E. #ViratKohli for Virat Kohli) and an emoji version of that player will automatically appear after the hashtag within the Tweet,” the company stated in a press release.

There will also be an emoji for the 10th season when fans Tweet with #IPL.


“These special player Twitter emojis are a celebration of our superstars who light up the league…We would like to dedicate this launch to them and can’t wait to see the conversation that unfolds this season,” said BCCI CEO Rahul Johri.


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